Entries by Jeffrey Ford

How Reliable Are You?

FedEx had an advertisement showing a woman, walking down a busy city street carrying a box. Prominently displayed on the box was the word FedEx. Under the woman’s picture were the following words: Ours isn’t the only name on the box. Amy’s reputation is on the line. When her client asks if the contracts will […]

The Myth that Leadership is Personal

It is time to end the myth that leadership is a personal phenomenon. It’s not. Sorry, but leadership is a relationship that takes at least two. Leadership requires a person engaged in leading and the person(s) being engaged. By “engaged in leading”, I mean speaking for something that does not currently exist. Such speaking may […]