Signage is a critical part of an effective infrastructure that allows for “silent” (non speaking) communication.  We rely on signage every day to navigate through work.  Signage is used to guide and direct traffic, get us into and out of buildings, and tell us which restroom we should use.  Signage, in the form of uniforms, also makes it possible for us to know who we are talking to, who belongs to which group, and what people are accountable for.  We depend on signage to help us coordinate work.  Given our reliance on signage, therefore, it should not come as a surprise that failing to play attention to it can create performance breakdowns.

I work on a conference project where people are assigned to different teams.  Each team has a particular accountability and must coordinate their part of the conference with others.  One way we distinguish who is on which team is by the type of name tag they wear.  That way, when the conference is happening, we can tell instantly who is suppose to be in certain places and who isn’t – all without ever talking.

In a way, it is like the way the teams on the flight deck of an aircraft carrier distinguish themselves by the color of their uniforms.  Since the flight deck is loud, oral communication is not always possible or effective.  And, because the deck is dangerous, it is imperative that coordination get done or people die.  One way the Navy accomplishes the necessary coordination is through the use of colored uniforms.

Although the conference I work on is nothing like the flight deck of an aircraft carrier, effective coordination of it nevertheless requires being able to know who is who quickly, and in many cases, quietly.  We do that though name tags.

Recently the client we do the conference for said that a new person was going to be at the conference doing work for them.  “No problem”, we said, “what name tag will he wear?”  Rather than answer the question, they proceeded to explain what he would be doing at the conference and why it would be important and valuable.  They didn’t understand that we were asking a question about infrastructure and they answering a question about activity – they are not the same.

We didn’t want to know what he would be doing, we wanted to know how to “tag” him so that people at the conference could appropriately coordinate with him.  We explained that if he wears a conference participant nametag, he will be related to in one way, but if he wears a conference worker nametag, he will be related to in another way.  No one will ask (or even care) what activities he is engaged in other than as they relate to his name tag.

All this over a name tag????!!!!!  Yes, because that is the power of infrastructure.  It is one of the key elements we use in coordinating with the world and each other.  I suspect that there are far more breakdowns and upsets related to issues of infrastructure that many of us imagine.  In our case with the conference, the client had no idea they were violating a piece of infrastructure we rely on for coordination.  Instead, they believed we were being resistant to the person (“You don’t like him?” they asked) and what he would be doing.  Each time we would ask about the “name tag”, they would try to explain what he would be doing.  We were not communicating and both sides were upset, but for different reasons.

I am beginning to wonder how much things like “resistance to change” or “poor performance” are a function of infrastructure breakdowns rather than motivation, leadership, commitment, etc.  What do you think?

If you go into any workplace, what you will see is people doing things.  They are talking to each other, walking from one place to another, working on their computers, sitting in meetings, etc.  In short, what you see is people and their behavior.  What you don’t see are such context factors as the hierarchy of authority (titles and reporting relationships), workflow, accountability, trust, personal relationships, goals and objectives, or most of the other things that happen “in between” people.  People and behavior are in the foreground, context factors are in the background.

Why does this matter?  Because it leads to what is called the “fundamental attribution error” in which observers overattribute behavior to the dispositional factors (e.g., attitudes, emotions, motivations, skills, traits) of people rather than to contextual factors.  I can see you and your behavior, but I can’t see all the context factors or how they are impacting you.  As a result, when you do something – more often when you don’t do something – I look to you and you alone for the explanation.  I assume it has something to do with your commitment, your attitude, your motivation, your competence, whether you care, etc.  I don’t look to me and our relationship, or to the myriad things you have to deal with, or any of the factors going on between you, me, and others.  In short, your behavior is a function of you and you alone.

The impact of making this “error” is that if I want you to behave in some different way, for example, being more accountable, then I will try to alter your disposition in some way.  I might send you to training, talk to you about the value of being accountable in an attempt to motivate you to be more accountable, or any number of other things to change your disposition.  What I won’t do, however, is consider other context explanations, such as our conversations, and whether your being accountable is a function of the requests I make and whether I consistently follow up on them.

In my MBA class on management, I assign the book “Leadership and Self Deception” (I strongly recommend it).  Its and easy and engaging book in which the “hero” of the story discovers he has been interacting with people based on erroneous attributions, how and why he made those attributions, and the impact the errors have had on his leadership.  What I find particularly interesting is that students don’t want to talk about how they make similar attribution errors and how to overcome them.  They want to talk about how then can stop their boss or the people around them from making the error!

That was the second part of my insight – the fundamental attribution error is extremely persistent.  Even in the face of evidence to the contrary, people will continue making the same attribution error.  In other words, telling people, even demonstrating to people, that they are making an error, an error that has negative real life consequences, they will persist in the error.

For years I have wondered why it was that even though countless of articles and experts have said it is not possible to motivate others, that motivation is an internal state, managers persisted in wanting to know “How can I motivate them?” I now see an answer – they believe behavior is a function of disposition, not context, and anything said to the contrary is ignored.  That belief makes my job harder and reduces the opportunity for breakthroughs in leader effectiveness.