Inspiration Is Not Enough

During a recent meeting with a group of managers from COSI in Columbus, OH, one of them asked about the role of inspired understanding in getting people to do things.  She was proposing that the primary difference between effective managers and less effective leaders was that effective leaders presented their ideas in a more compelling and inspiring manner that made people “want to do” things.  As a result, she believed people understood what was to be done AND were motivated to do it, and that was really the key to effective leadership.

No doubt, inspired understanding can get people excited and energized, and there are numerous books and websites that focus on being an inspirational leader.  But inspired understanding is not enough.  If it were, Obama and other inspirational leaders would be far more effective and successful than they are.  If leaders want reliable action from others they will need requests and accountability.

One of the biggest mistakes leaders make is to assume that when people understand something, they will take the appropriate actions on their own.  That somehow the excitement and engagement that comes from being inspired will automatically translate into effective action.  Unfortunately, understanding, even inspired understanding, does not cause reliable action.  During the 2008 Presidential campaign, there was considerable speculation whether the younger voters who were inspired by Obama would, in fact, vote.  This speculation shows that the link between inspired understanding and action is not direct or tight.

How many times have we attended meetings, conferences, or seminars in which we were inspired by what was said and then left the event and did nothing?  We may have talked about how great the event was, or even what difference it would make if people did the things that were talked about, but then still did nothing.  Or, maybe some of us did take action.  Maybe we were one of the one’s who saw the value and importance in what was said and initiated some actions on our own only to find that no one else was.  No, inspired understanding is not enough.

If leaders want action, reliable action, then the way to get people into action is by having performance conversations in which they make requests and then holding people accountable for their promises through closure conversations. The American Society of Training and Development (ASTD) conducted a study to determine under what conditions people are most likely to complete a task. Their results indicate that people are six times more likely to do something when they promise actions, results, or outcomes to someone else (65%) than when they just hear a good idea (10%).  And they are almost certain (95%) to complete a task when they have a scheduled appointment where they will be held to account for their promise.

Requests provide people with an opportunity to take specific actions that forward the accomplishment of something that may, or may not, inspire them.  Well formulated requests let people know what is wanted and needed, when it is wanted and needed, and why it matters.  Getting people inspired and not making a request gets everyone buzzed, but gives them no outlet for the energy.  As the ASTD study shows, leaders who assume inspired understanding is sufficient will be frequently disappointed.  People may “feel good” about the leader and the message, but little will happen.

But requests must come with accountability.  Accountability is built in the interactions between people in which they account for the status of the promises they made to each other.  As the ASTD study shows, if this accounting does not happen, there is a substantial reduction in the likelihood people will do what they promised.  As a result, leaders lose credibility and trust by failing to follow through on their requests.

Inspired understanding clearly can energize people.  But if leaders want reliable and appropriate actions, they will combine inspired understanding with requests and accountability.  Otherwise, they run the risk of becoming “motivational speakers” people like listening to, but do nothing with what they hear.